New Wash (Rich)

$46.00

New Wash is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.

Cleanse, deeply condition and nourish dry hair while balancing your scalp’s natural oils, all in one simple step. New Wash Rich’s detergent-free formula doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.

New Wash is everything shampoo wishes it was: a blend of naturally derived ingredients that nurtures as it cleans, eliminating conditioner, detangler and masks from your routine. It’s not a shampoo. It’s a cleansing cream. And your healthiest hair starts here.

Cleanse, deeply condition and nourish dry hair while balancing your scalp’s natural oils, all in one simple step. New Wash Rich’s detergent-free formula doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.

  • CLEANSE AND CONDITION

    Gently removes dirt, oil and buildup while adding moisture, simplifying your wash day routine

    BALANCE

    Rebalances natural oil production to improve hair and scalp health

    ENHANCE

    Restores softness and shine for effortless detangling

    NOURISH

    Avoids damage caused by shampoo detergents with a non-toxic, biodegradable formula

    PROTECT

    Helps hair color last longer and keeps natural color vibrant

  • Wet hair and dispense a generous amount of New Wash, about the combined amount of shampoo and conditioner you typically use. Layer it on from scalp to ends, then add a bit of water to get a smooth, milky consistency. Work New Wash into hair and scalp, using our Massaging Scalp Brush to coat every inch—scrub, massage, repeat. Let it sit for 2-3 minutes, then rinse thoroughly. Use the scalp brush to ensure all product is washed out.

  • Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Behentrimonium Methosulfate, Gluconolactone, Distearoylethyl Dimonium Chloride, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Equisetum Arvense (Horsetail) Leaf Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Citric Acid, Sodium Benzoate, Calcium Gluconate, Phenoxyethanol, Tocopherol

    Fragrance: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Lavandula Angustifolia (Lavender) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Myroxylon Pereirae (Balsam Peru) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Rosa Damascena Flower Oil, Jasminum Officinale Oil, Santalum Album (Sandalwood) Oil, Benzyl Benzoate, Geraniol, Linalool